Peerless Software is seeking a Product Marketing Manager to lead the market launch, messaging, and lead generation for their enterprise SaaS offerings. This role involves collaborating with Product, Sales, and Customer Success teams to create engaging narratives and growth initiatives based on product features.
Role Summary
- Organization: Peerless Software Global Company
- Category: Job Updates
- Mode: Full time
- Location: Lagos
- Remuneration: Competitive remuneration
- Deadline: Unspecified
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Background
Peerless Software is an enterprise SaaS provider delivering cutting-edge Core Banking Platforms (Conventional and Non-Interest Islamic), CRM, Workflow Automation, and Trade Tools to financial institutions and business ecosystems.
Responsibilities of the Product Marketing Manager at Peerless
- Craft engaging product stories and highlight the unique benefits of Core Banking, CRM, Workflow, and future Insurance solutions, customized for various buyer types.
- Spearhead the planning and implementation of go-to-market strategies for new product releases and feature updates, ensuring alignment between marketing, sales, and product schedules.
- Produce impactful sales enablement materials (battle cards, product summaries, presentations, FAQs) to help sales and channel partners close deals more efficiently.
- Monitor market trends, customer requirements, and competitor activities to provide insights for product evolution and business strategy.
- Develop and implement growth campaigns to increase awareness, engagement, and generate qualified leads through digital and partner channels.
- Experience marketing SaaS Core Banking or Financial Technology platforms is required.
- Familiarity with both conventional and Islamic Banking systems is highly advantageous.
- Proficiency with MarTech tools (e.g., HubSpot, Google Analytics, LinkedIn Ads) is expected.
- Excellent visual and verbal communication skills are needed to ensure consistent design and messaging.
Role Requirements for the Product Marketing Manager at Peerless
- Possesses 5–7 years of product marketing experience in a B2B SaaS, Fintech, or Enterprise Technology company.
- Has experience marketing to Banking, Financial Services, and Insurance (BFSI) or enterprise IT professionals.
- Demonstrates exceptional skills in crafting compelling narratives, developing effective messaging, and creating engaging content.
- Exhibits strong collaborative abilities, working effectively with Product, Sales, and Growth teams.
- Employs a data-driven approach, comfortable using metrics to improve campaign performance.
- Has a track record of successfully launching and expanding products into new or developing markets.
How To Apply
Send your CV to [email protected] with the subject of the email as the role you’re applying for.
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