Cowrywise is hiring a Senior Product Manager to enhance the experience for new users. This role involves using data analysis, experimentation, and user feedback to improve the initial user journey, with the goal of converting more visitors into engaged, long-term users and customers. The position also encompasses other product management responsibilities.
Role Summary
- Organization: Cowrywise
- Category: Job Updates
- Mode: Full time (Hybrid)
- Location: Lagos
- Remuneration: ₦1m – ₦1.60m
- Deadline: Unspecified
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Responsibilities of the Product Manager at Cowrywise
- Lead the entire product development lifecycle for customer acquisition and conversion or any assigned product area from ideation to launch and iteration.
- Collaborate with cross-functional teams (engineering, growth, design, data, and more) to improve the new user onboarding experience and streamline the conversion funnel.
- Analyze key metrics around user behaviour, identify conversion bottlenecks, and develop solutions to drive higher acquisition and conversion rates.
- Design, implement, and optimize A/B tests, experiments, and other growth initiatives to test hypotheses and identify high-impact opportunities.
- Work closely with the marketing team to align product efforts with user acquisition campaigns and to improve the user journey.
- Track and report on key conversion metrics, using data to make decisions and inform the next phase of product development.
- Continuously gather user feedback and insights to iterate on features, improve the onboarding process, enhance user retention and overall app experience.
Key Qualifications for the Product Manager at Cowrywise
- 4+ years of product management experience or closely related roles, such as growth marketing, data analysis, or user experience design.
- Proven track record of metrics-driven growth, particularly in virality and retention, with strong knowledge of frameworks like AARRR, growth loops, and KPIs.
- Excellent written and verbal communication skills, with the ability to present growth insights and proposals to stakeholders.
- Experience in the fintech industry or product growth is a plus.
How To Apply
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