Bopinc is seeking a dynamic leader to oversee our portfolio of projects in inclusive marketing. In this role, you’ll lead our work in helping businesses market and distribute impactful products and services to low-income communities.
As Inclusive Marketing Lead for Bopinc, you will be responsible for a portfolio of inclusive marketing projects, where you’ll work closely with clients to create and execute innovative solutions that improve lives.
Role Summary
- Organization: Bopinc
- Category: Job Updates
- Mode: Full time
- Location: Nigeria, Ethiopia, Kenya and/or Bangladesh
- Rewards: Competitive salary
- Deadline: December 6th
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Bopinc
Bopinc is a Dutch not-for-profit that accelerates the impact of innovative, market-driven business models in low-income markets. We support clients in creating more viable and inclusive businesses by engaging people at the Base of the Pyramid as consumers and micro-entrepreneurs in supply chains.
Over the past decade, we have partnered with more than 1,000 companies, reaching 4.5+ million low-income consumers and creating better income opportunities for over 120,000 low-income entrepreneurs.
Benefits
- A motivated, multidisciplinary, and culturally diverse team
- A culture of dedication to delivery, creativity, and innovation
- Market-competitive remuneration and conditions
- Flexible working hours and remote work options
Responsibilities of the Marketing Lead at Bopinc
- Shape the strategic direction of our Inclusive Marketing expertise, advising the MT and Partnerships teams on trends, innovations and program strategies
- Collaborate with Innovation Team, Project Managers and Country directors to drive innovation and learning
- Manage projects, ranging from smaller initiatives to large, multi-year programs across multiple countries.
- Engage with non-profit, for-profit, and academic partners to maximise project impact.
- Manage relationships with select clients, including bi- and multi-lateral funders, private foundations, development finance institutions, non-profits and corporates.
- Collaborate with our internal impact measurements and insights and communications teams to track and share our impact.
- Serve as an internal and external expert on inclusive marketing strategies, advising companies on best practices and innovation opportunities.
- Support and mentor project team members across the markets where we work on inclusive marketing topics.
- Work closely with the partnerships team to expand our project portfolio, represent Bopinc at events, and contribute to proposal development.
Required Experience and Skills for the Marketing Lead role at Bopinc
- Work closely with the partnerships team to expand our project portfolio, represent Bopinc at events, and contribute to proposal development.
- Bachelor’s or (preferably) Master’s degree in Business, Marketing, Product Design, or a related field
- Minimum 8 years of experience in marketing in Africa and/or Asia, with demonstrated experience working in the private sector.
- Experience setting up or innovating marketing and distribution strategies to reach low-income people such as consumers, smallholder farmers, micro-retailers or waste collectors.
- Demonstrated track record managing 1M EUR+ programmes, funded by international donors.
- Experience with digital marketing and/or digitizing sales and distribution channels.
- Experience managing and motivating multi-cultural, global teams.
- Knowledge and experience with Inclusive Business challenges and opportunities at the Base of the Pyramid.
- Empathy for BoP as value-seeking consumers and motivated entrepreneurs.
- Ability to engage diverse stakeholders (government, development players, large multinationals, rural small entrepreneurs).
- Strong alignment with Bopinc’s mission and purpose.
- Excellent written and verbal communication skills in English.
- Ability and willingness to travel to program markets, such as Nigeria, Ethiopia, Kenya and/or Bangladesh (amongst others)
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