390 Technologies is seeking a talented, data-driven Content Marketer to join their team. You will play a pivotal role in shaping and executing a content strategy that not only engages but also educates and converts.
You will work cross-functionally with our Product, Sales, and Client facing teams to ensure that our content communicates our products’ unique value and enhances our position as a thought leader in the tech and business transformation sectors.
Role Summary
- Organization: 390 Technologies
- Category: Job Updates
- Mode: Hybrid
- Location: Lagos
- Benefits: Competitive salary | Benefits package
- Deadline: Unspecified
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Background
390 Technologies is at the forefront of business transformation in Africa, specialising in cutting-edge SaaS solutions that drive growth for companies across various industries. They empower businesses with a suite of digital products, each designed to simplify, streamline, and transform core operations.
Responsibilities of the Content Marketer at 390 Technologies
- Content Strategy Development: Create and execute a comprehensive content strategy that resonates with target audiences, positioning 390 Technologies as a thought leader in ERP solutions and business transformation.
- Content Creation: Write, edit, and produce various types of content, including blog posts, case studies, whitepapers, product descriptions, and email newsletters that drive brand awareness, engagement, and lead generation.
- Market Research: Conduct market research to identify key trends and topics that align with our offerings. Create content that meets these demands, ensuring relevance and timely engagement.
- SEO Optimization: Implement SEO best practices to enhance organic reach, ensuring our content ranks well in search engines and is discoverable by prospective clients.
- Performance Analysis: Use analytics tools to track content performance and engagement metrics. Adjust strategies based on data insights to ensure content meets defined KPIs.
- Collaboration: Partner with internal teams to align on messaging and deliver consistent, high-quality content that represents our brand accurately across all channels.
- Social Media Management: Develop content for social media channels to build brand visibility, attract prospective clients, and nurture engagement with our existing followers
Required Experience and Skills
- Bachelor’s degree in Marketing, communications, Journalism, or a related field.
- 3+ years of experience in content marketing, preferably in SaaS, digital transformation, or B2B tech marketing.
- Proven record of developing and executing effective content strategies that drive engagement and lead generation.
- Strong writing and editing skills, with a portfolio showcasing clear, compelling, and error-free content.
- Proficiency in SEO and content analytics tools (e.g., Google Analytics, SEMrush).
- Familiarity with social media management and email marketing platforms.
- Ability to translate complex technical information into accessible, engaging content.
- Highly organized, with the ability to manage multiple projects and meet deadlines.
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