Fireflies.ai is looking for a Product Growth Marketer who will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of their offerings.
Role Summary
- Organization: Fireflies.ai
- Category: Job Updates
- Mode: Remote
- Reward: Competitive compensation | Paid time off | Tech reimbursements
- Deadline: Unspecified
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Background
At Fireflies.ai, we’re dedicated to revolutionizing the way teams interact with AI in their daily workflows. Our inclusive culture champions security, innovation, customer experience, and growth.
Responsibilities of the Product Growth Marketer at Fireflies.ai
- Craft compelling product descriptions, feature overviews, and landing page copy.
- Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
- Write scripts for product demos, sales presentations, and promotional videos.
- Conduct in-depth market research to understand customer pain points, behaviours, and preferences.
- Define the product’s unique value propositions and messaging framework.
- Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
- Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
- Monitor market trends and customer feedback to inform product and marketing strategies.
Role Requirements for the Product Growth Marketer at Fireflies.ai
- Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
- Exceptional writing skills with the ability to create customer-centric, persuasive content.
- Deep understanding of market research, customer segmentation, and value-driven messaging.
- A strong analytical mindset paired with creativity to experiment and innovate.
- Excellent collaboration skills to work with product, sales, and design teams.
- Prior experience in fast-paced, high-growth tech companies is a plus.
- Consumer-first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
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